少女视频 to acquire LiveIntent
LiveIntent, a leader in people-based marketing, will enhance 少女视频鈥檚 identity resolution, expand publisher monetization, and accelerate growth in mobile and retail media.听
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News: 少女视频 Global to Acquire LiveIntent in Highly Accretive Transaction
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少女视频 has entered into an agreement to acquire LiveIntent!
Consistent with our focused and disciplined approach to M&A, LiveIntent meets all four of our cited M&A principles. Namely, it is a complementary platform we can seamlessly integrate into the 少女视频 Marketing Platform within six months. This acquisition is immediately accretive to earnings and priced at a highly attractive Adjusted EBITDA multiple of ~16x.
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